OUR SERVICES
WE MIND YOUR
QUALI BUSINESS
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OUR SERVICESA WHOLE PORTFOLIO OF QUALITATIVE SERVICES
We offer a whole portfolio of qualitative services to help our clients effectively position, communicate, recruit as well as retain customers and beyond for their offerings at all stages or a brand development cycle.
Qualitative research is often the beginning & most crucial component of insight generation process. We believe when qualitative phase is well managed with expertise & quality Massive Power can be generated to help brands shine!
OUR SERVICESCONSUMER UNDERSTANDING
- Customer Understanding, Segmentation, and Targeting
– Customer Acquisition, Satisfaction and Retention
– Shopper Study – Shopper Marketing
– Usage & Attitudes - Idea generation & NPD
OUR SERVICESCONCEPT DEVELOPMENT
- Brand Positioning / Re-Positioning
- Concept Development Testing & Optimization
- Purchase / Choice Drivers
OUR SERVICESMARKETING STRATEGY DEVELOPMENT
- Marketing Program Measurement, ROI & Dash-boarding
- Advertisement / Claims Testing
- Package Testing
- Merchandising & In-Store Activation
- Loyalty Programs
- Pricing Optimization
OUR SERVICESTRACKING
- Brand Equity & Brand Health
- Monitoring
- Market & Competitive Mapping
- Thought Leadership Programs
