OUR SERVICESA WHOLE PORTFOLIO OF QUALITATIVE SERVICES
We offer a whole portfolio of qualitative services to help our clients effectively position, communicate, recruit as well as retain customers and beyond for their offerings at all stages or a brand development cycle.
Qualitative research is often the beginning & most crucial component of insight generation process. We believe when qualitative phase is well managed with expertise & quality Massive Power can be generated to help brands shine!
OUR SERVICESCONSUMER UNDERSTANDING
Customer Understanding, Segmentation, and Targeting
– Customer Acquisition, Satisfaction and Retention
– Shopper Study – Shopper Marketing
– Usage & Attitudes
Idea generation & NPD
OUR SERVICESCONCEPT DEVELOPMENT
Brand Positioning / Re-Positioning
Concept Development Testing & Optimization
Purchase / Choice Drivers
OUR SERVICESMARKETING STRATEGY DEVELOPMENT
Marketing Program Measurement, ROI & Dash-boarding