ABOUT US
QUALI POWER
WE MIND YOUR QUALI BUSINESS

質化研究通常是市場研究的開端,也往往是挖掘消費者洞察最重要的階段。我們堅信託付給擁有豐富經驗、深具創造、分析能力的團隊,才能在每一個細微、被視為理所當然的表象背後,挖掘出蘊藏著、可以改變市場現況的巨大能量,進而讓品牌發光發熱!

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因為每一皆是惟一,都需量身打造

在Quali Power,我們深知若非抱持高度敏銳、探索真相的決心及細心來聆聽、觀察、質疑並分析,即便採用再花俏的專業名詞包裝下的研究方法、再多的大數據佐證,充其量也只能讓我們看到事物的表象,而非真相!

在Quali Power,我們深信「消費者洞悉」往往是連消費者自身都無法清楚意識、表達的真相。透過針對每一個專案屬性量身設計的研究方法,我們深信能幫您更接近消費者,比他們更加了解自己.

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焦點團體訪談
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深度訪談
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消費者實地跟訪
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家庭訪問
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陪同購物
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民族誌
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網路誌
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線上座談會
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線上日誌
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腦力激盪工作坊
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神秘客訪查
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次級資料研究

OUR WORK
QUALI POWER
WE MIND YOUR QUALI BUSINESS

致力於質化研究,我們的宗旨在於洞悉消費者心態及快速變化的市場環境以協助客戶更貼近消費者,不論環境如何變化,皆可端出最能打動人心的產品及服務。

在Quali Power,我們視自己為說故事的人:我們傾聽、觀察,有時也會舉手發問消費者或所有相關的人士。經過沉澱、整理、分析後,我們把這些聽起來稀鬆平常卻又相當不同,或是聽起來並不相關,但背後卻隱藏著某種同質性的故事解釋給品牌管理者聽。

我們最大的成就感來自於看到最初跟我們分享故事的消費者,在聽到客戶勾勒出的一個個關於品牌的「故事」或推出的產品後,臉上露出的興奮又滿足的笑容!

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合作夥伴

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